Alibaba’s Amap Challenges Meituan with AI-Powered Lifestyle Features
Alibaba Group Holding Limited (BABA) shares surged 4.18% to $147.10 on September 9, though pre-market trading saw a slight dip of 1.35%. The rally followed Alibaba’s strategic upgrade of its mapping app, Amap, which now incorporates AI-driven lifestyle rankings. Dubbed "Street Stars," the feature targets Meituan’s Core business by ranking restaurants, hotels, and tourist spots for Amap’s 170 million daily users.
The MOVE signals Alibaba’s aggressive push into the lifestyle services sector, backed by 1 billion yuan in subsidies for coupons and an initial rollout across 300 cities. While the AI pivot has buoyed investor sentiment, regulatory and competitive risks loom as Amap encroaches on Meituan’s territory.